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HISTORY

 

Through its dedication to innovation and continual customer contact, Williamson-Dickie Mfg. Co. has transformed itself from a small bib overall company to the largest workwear manufacturer in the world. Sold in every state in the U.S., Dickies now offers a broad spectrum of work garments ranging from work pants and work shirts to denim jeans and women's workwear. Since its beginnings in 1922, every piece of Dickies workwear has stood for the quality, toughness, and pride that embodies the spirit of the American worker.

 

C.N. Williamson and E.E. "Colonel" Dickie began their business careers in the "vehicle and harness" business in Bryan, Texas. In 1918, they made what turned out to be a momentous decision when they and a few friends established the U.S. Overall Company. Then, in 1922, C. Don Williamson joined with his father and cousin to buy 100% of the overall company on a one-third-each basis and renamed it Williamson-Dickie Manufacturing Company.

 

From its early years, Williamson-Dickie enjoyed steady growth, slowed only by the Great Depression, and during World War II, the company was sequestered to produce millions of uniforms for the nation's armed forces. In converting to civilian production after the war, C. Don Williamson began a strategy of geographical expansion and established new production facilities, warehouses, and sales territories throughout the United States. In the late 1950's, Williamson-Dickie became an international company by expanding into the European market and the Middle Eastern market - where Texas oilmen introduced the Dickies brand to Middle Eastern oil fields.

While Williamson-Dickie began as a bib overall company, today it has grown to be the number one manufacturer of work apparel worldwide. By continually expanding and updating its selection, Williamson-Dickie now offers garments ranging from its staple work pants and work shirts to items such as women's workwear, chore coats, and denim jeans. Dickies® workwear is currently sold in all 50 states and throughout the world in countries such as South Africa, Australia, Russia, Chile, Japan, Iceland, Canada, Europe and Mexico.

品牌歷史

 

Dickies 是美國著名的戶外及工裝服品牌,成立於1922年,全名為 Williamson-Dickie Manufacturing Company,是全球工裝服的領導品牌。

 

品牌創辦人 C.N. Williamson 及 E.E. "Colonel" Dickie 最初在德克薩斯州布賴恩小城鎮由「馬車用具」生意起步。在1918年,他們跟幾個朋友共同成立美國連衣背帶褲公司。在1922年,由 C. Don Williamson 與他的父親及兄弟共同收購,並更名為 Williamson-Dickie Manufacturing Company。 在第二次世界大戰時期,為美軍主要的服飾供應商,奠定美國工作服的領導地位。在1994年,Dickies 受到當時反時尚的消費族大力追捧,工作服潮流也成為當年最流行的穿搭風格。 Dickies 出品的連身工作服、牛仔褲、工作褲大行其道,將本來只定位在工作服市場的商品融入生活,成為當時不可忽略的穿搭趨勢。

 

Dickies 是以經典創造潮流,以其專業的製衣經驗與文化精髓,演繹經典美式風格,堅持品牌的功能和品質,讓美國精神延續。

 

現在,Dickies 亦是全球最大的服飾製造商之一。從前的 Dickies 只賣連身工作服,現今已觸及不同種類的服飾領域。 而第一間 Dickies 香港專賣店於2012年正式進駐尖沙咀 The ONE,讓香港的 Dickies 擁戴者可以輕鬆擁有不同的款式版型的 Dickies 產品。

 

Dickies Classic Logo

經典馬蹄鐵標誌

C.N. Williamson

品牌創辦人

E.E. "Colonel" Dickie

品牌創辦人

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